Salone del Mobile.Milano 2020 Press Conference

      The press conference for the 59th edition of the Salone del Mobile was held in the Aula Magna of the Catholic University of Milan. A number of important announcements were made, from the addition of the new word Beauty to the Manifesto, to which Davide Rampello’s great installation in the city – in the magnificent Sala delle Cariatidi – is devoted. Seen through the eyes and the sensitivities of 10 Italian authors, from the affirmation of the values of ethics and sustainability, which are now not just paramount for the trade fair but for the sector as a whole, to Francesco Morace’s vision of what the future will look like for companies, brands and designers; from the confirmation of the new exhibitive Workplace3.0 and S.Project formats to the return of EuroCucina and the International Bathroom Exhibition; plus all the collaborations the trade fair enters into with the city of Milan and its institutions, and its many partners.

      As always, the conference was very well-attended and extremely animated.

      Claudio Luti, President of the Salone del Mobile, gave a rundown of the crucial factors for maintaining the event’s leadership position (the quest for beauty, underpinning creativity, bolstering connections and networking), reiterating the ethical and virtuous direction the furnishing companies are taking and putting the spotlight on the demands of the upcoming generations, which are more interested than ever in the intrinsic value of their acquisitions; while Emanuele Orsini, President of Federlegno Arredo Eventi, echoed Mr Luti’s remarks about aiming for a circular economy on one hand, while calling on politicians and the institutions to properly support those who work to take Made in Italy around the world, on the other.

      Picking up on the dual concept of beauty/ethics, which will be the common thread throughout this edition of the trade fair, the Mayor of Milan, Beppe Sala, referred to Milan’s ties with the Salone as a driver of creatives, businesses and visitors in a city that has (re)discovered its own “beauty” and places sustainability, social responsibility and young people firmly at the centre, while Francesco Morace shared his thoughts on how the sector might look in the future: sustainability will be smarter, services will be shared, beauty will be a common good, and communication will face up to the great challenge of authenticity.

      Lastly, the 59th edition of the Salone del Mobile.Milano will again invade the city. Davide Rampello and the filmmaker Luca Lucini announced the great site-specific audio-visual installation set to go on show from 21st April to 3rd May in the Sala delle Cariatidi at Palazzo Reale. The protagonists will be 10 leading names in Italian filmmaking (Francesca Archibugi, Pappi Corsicato, Stefano Mordini, Wilma Labate, Bruno Bozzetto, Luca Lucini, Claudio Giovannesi, Gianni Canova, Donato Carrisi and Daniele Ciprì) who will each put their own spin on a term from the Manifesto, turning it into a film d’auteur.

      Once again, the Salone del Mobile.Milano looks set to be generator and intensifier of emotions, wonder and beauty in the pursuit of design.

      Date and hour

      12 February 2020
      11:00 - 13:00

      Location

      Università Cattolica del Sacro Cuore, Aula Magna - Largo Gemelli 1, Milan

      Istitutional Partner

      Intesa Sanpaolo

      Official Partner

      Cà del Bosco
      Illy
      S.Bernardo
      Fondazione Fiera Milano