Urbantime
URBANTIME celebrates life outdoors. Whether enjoying a gelato, waiting for a train, or relaxing after sports, we believe every moment deserves the same quality as time spent at home.
Shaping human spaces.
Founded in 2012 as a natural extension of Diemmebi’s manufacturing soul, Urbantime is the brand dedicated to shared spaces and the outdoors. Here, design, durability, and function converge to shape the places we inhabit every day. The project is rooted in a production history that began in 1983 at the Vittorio Veneto plant, now evolving through a significant rebranding journey.
Urbantime offers outdoor furniture designed for both public and private spaces—from urban decor to contract settings—featuring modular systems and extensive, flexible product families. Seating, tables, and accessories stand out for their solidity, durability, and attention to detail, the result of consolidated expertise in metal tube processing, in-house painting, and an entirely Made in Italy supply chain. With the capacity for customization and on-demand solutions, Urbantime is a design partner capable of meeting diverse needs while maintaining a strong identity.
Since 2024, under the new artistic direction of JoeVelluto studio, Diemmebi and Urbantime have embarked on a repositioning path that will debut at the Salone del Mobile di Milano 2026. This new image and communication strategy unites both brands under the payoff “Shaping human spaces,” a vision that puts people, contexts, and relationships at the center.
