Global Brand Director di Kartell
Born in Milan in 1978, Lorenza Luti began her professional career outside the family business, gaining her first experience at Ermenegildo Zegna. In 2002 she joined Kartell, taking on responsibility for the Milan flagship store, the brand’s leading retail location. In 2005 she moved to the company’s headquarters, assuming the role of Marketing & Retail Director. Under her leadership, Kartell embarked on a significant global expansion, growing to more than 140 mono-brand stores worldwide. Throughout her career, Lorenza Luti has worked alongside her father, Claudio Luti, managing relationships with designers and contributing to the development of creative projects, while also collaborating with her brother Federico in driving the Group’s commercial growth. Today she holds the position of Global Brand Director, steering the evolution of Kartell’s identity with an open, contemporary vision deeply rooted in the company’s values. She also serves as Secretary General of the Kartell Foundation and oversees the Kartell Museum in Noviglio, which has been awarded by the Guggenheim as the best corporate museum. She is a member of the Board of Directors of Museimpresa.
