Salone del Mobile 2022: the brands voices
Ph. Delfino Sisto Legnani, dsl studio
The first major face-to-face event after the years of pandemic has come to an end. A profitable experience for many of the companies taking part. Here is a sampler of their reactions, followed by the unpublished report by Delfino Sisto Legnani from the fair
Salone del Mobile.Milano 2022: the exhibiting companies present make a first assessment of their experience at the fair. Common to all was the desire to meet again and engage in person at a great international event. There was also a sense of satisfaction for the attendance, despite the substantial absences – in terms of numbers – of China and countries in the Russian sphere. For many exhibitors the turnout was well above expectations in both quantity and quality. A result that is giving companies a new charge of energy: to continue to forge ahead while complying with the quality canons of the sector, but in a world that is profoundly changed. We have brought together some impressions from leading figures at the Salone 2022.
Ph. Delfino Sisto Legnani, dsl studio
Roberto Monti, CEO of Arper: “This edition of the Salone del Mobile has certainly shown how much manufacturers, designers and architects wanted to get together again at this international event, as shown by the numbers of exhibitors and visitors. I believe that this result also enables us to reflect on the future and the centrality of the event. The Salone has shown itself to be a cultural landmark, where not only the trade fair and the city of Milan meet, but design welcomes and encompasses many other sectors that feel the urge to express their creativity during the Salone, in a reciprocal fusion of stimuli and ideas.”
Christian Dal Bo, CEO of Arrital: “We’re really excited to have got together again at the Salone Del Mobile after the break in recent years. It was an event capable of being global, inclusive, and attracting a public from around the world. We’re returning home brimming with optimism and really happy with the turnout we had at our stand. We had first-hand experience of the great enthusiasm on the part of visitors towards the brand movie The Dream Factory and our new products on display. The Salone has confirmed it is a place to meet, exchange ideas and do business.”
Ph. Delfino Sisto Legnani, dsl studio
Alberto Scavolini, CEO of Ernestomeda: “Despite the catious expectations, we have seen an unexpected success, with an influx of visitors similar to those of the last editions of EuroCucina: during the days of the exhibition, we have estimated over 30k attendees at our stand. Furthermore, the professionals that visited our show floor were of the highest level, arriving equally from both Italy and the rest of the world, who have shown great enthusiasm for the research of new brands and new challenges to embark on. We have also received a lot of positive praise for the stand design and “Sign”, the new product by Giuseppe Bavuso, our art director: we can consider ourselves very satisfied, then. After two years of pandemic, this edition of the Salone del Mobile was, by all means, a great reboot for the industry; we wish it to be nothing but the beginning of a stimulating and profitable recovery for all the production areas”.
Paolo Fantoni, President of Fantoni: “It was an exciting Salone, full of vitality, visitors thirsty for novelties and rediscovered physical contact. Dynamism, energy, exuberance: these are the terms that best describe the mood of the exhibition. We truly hope for it to be the new trend of our industry”.
Ph. Delfino Sisto Legnani, dsl studio
Alejandra Gandía-Blasco, Director of Design & Marketing of Gandia Blasco Group: “We’re truly happy to have taken part in the Salone again, and what’s more on its 60th anniversary, after the years lost to the pandemic. It also gave us the chance to launch our partnership with Kengo Kuma, who designed our stand and a handmade collection. For us it was a very special moment. We were also very proud to be able to meet people face to face and make contact, seeing the reactions and reliving this exciting time of the year in person. We had good vibes at this Salone del Mobile 2022.”
Ph. Delfino Sisto Legnani, dsl studio
Safak Fila, Commercial Leader of Ideal Standard Italia: “In a profoundly changed world full of issues needing to be dealt with, after more than three years the Salone del Mobile is back. For Ideal Standard it was our first experience at the fair and certainly exceeded all expectations. We achieved important results. We focused on design quality and innovation, attuned to the changes taking place, giving rise to a strong exhibition and communication project that was highly appreciated by the market. This shows the excellent state of health and the high value content of the company. We invested in quality and teamwork and revealed our strong urge to create innovation and tell the story of Ideal Standard and its products for a long time to come.”
