This accounts for the fact that companies such as Magis and Moroso have hedged their bets on pieces that had previously surfaced in the immense three-dimensional space (to be filled?) of the stands of a few years ago. In the spare linear surroundings of “supersalone,” Magis is presenting Costume, a system of modular sofas designed by Stefan Diez. A piece to be touched and to be dismantled, as the accompanying video shows, given that the approach is geared to meeting the criteria of the circular economy, in which every single element can be recycled.
Moroso has brought along the Secret Cubic Shelves bookcase by Olafur Eliasson, a project sparked by the artist’s Green Light installation at the 2017 Venice Biennale. In this new edition, the product is entirely made of iron (recycled and recyclable) and makes for as little environmental impact as possible.
Having got used to the wonderlands on the stands over the last few years, in which one could lose oneself in the folds of some extremely comfy upholstered piece, reality comes as a bit of a shock. Not so much a minimalist decision, rather a pragmatic one. Besides which, the choice of pieces, in the case of Magis and Moroso at least, dovetails perfectly with the sustainability principles of the entire event. So, here too, interest has moved from “never seen before” to “consistent.” A test of maturity, perhaps a sign of the times, that relieves design, this design, of the burden of what is often a self-imposed seasonal duration (in which the media is complicit).