Let's say that talking enables you to better understand the other person and to realize, in all that is said or left unsaid, whatever from a certain viewpoint that client really wants. The approach has been like this with practically all our clients. I’ll give you an example. We’ve worked with the Aesop brand, which included creating two stores we’re very proud of: one in Rome and the other in London.
In conversation, Dennis Paphitis, Aesop’s founder, sent us a small clip of Maria Callas being applauded in the foyer of the Teatro dell’Opera in Rome, but in London he sent us an image of London in the sixties. I raised this a notch by bringing the London counterculture of the late sixties and early seventies and all the homosexual liberation movements that came later in America to the table of the conversation with the architects. The two shops emerged from this line of thinking.