Gessi’s philosophy is embodied in the concept of Private Wellness®, which is to create and communicate products, concepts and values that create a culture of well-being in living the most private environments of a home. We aim at turning utilitarian spaces into special places capable of regenerating home dwellers by a daily use; just like private spas. This philosophy of Private Wellness allows the bathroom to overcome its traditional function as a functional place without aesthetic relief, to become a style and a regeneration room. Here, thanks to the provision of new tools or a reinterpretation of customary ones, the user can spend quality time for his/her body and mind, to the point that the bathrooms become real private spas. If water, in its various forms, induces balance and well-being, the Private Wellness Lifestyle, aims to allow the consumer to exploit the potential of this precious element, and realize a “salus per aquam”, health through water, daily, inside the bathroom.