MS: There is a community of visual designers who did not know the masters of the 1960s and 1970s, who were not trained in a school stamped by political ideology, who have missed out on the references of sector associations, who have embraced the technological challenges, who lack job security and face the persistent absence of recognition of the graphic design profession. But also a group of cosmopolitan, self-taught designers and operators, immersed in global networks, trained in multi-disciplines, multi-modals and multimedia. They are designers accustomed to the absence of boundaries between fields, themes and subjects, because for them encroachment is an educational attitude, a professional approach and a logic of economic survival straddling traditional publishing, digital culture, media, packaging, product and communication design.
MADP: However, the people interviewed for this publication have many things in common, in that they are participants in the three editions of the MOSTRO festival and many of them are well-known designers. Italian graphic designers have been, and continue to be, visual architects, starting with the work of Bruno Munari, Pino Tovaglia, Albe Steiner, Pierluigi Cerri, Italo Lupi, Giovanni Anceschi, Mario Piazza and Massimo Pitis, up to the generations closest to us and presented here. In fact, they are professionals who are aware of their role in society every time they produce a work for a private individual because its public destination is implicit. The client is an individual, but the final recipient of effective visual communication always remains the wider community. This generation of authors, teachers and practitioners have new tools and approaches, they differ in training and their relationship with technology.