In our industry, it is today essential to keep up with the latest technologies, achieve maximum production efficiency, and minimize impact on the environment.
On the digital side, we’ve rolled out a commercial platform on our website to improve our brand’s web positioning and further define our omni-channel strategy, integrating on- and off-line, website and retail. We are in no doubt how important physical stores are. Rather than excluding the physical, our new online sales channel complements and supports retail distribution in a flowing, integration-based relationship. For our industry, the true challenge is to integrate physical stores with digital tools, to implement a network and sales approach conceived for the digital world.