What, and how is sound design used?
From the audible effects used in animated films to the music that’s barely perceptable, yet instantly calms you down upon entering a hotel lobby, sound design features in our quotidian more than we realise.
It is functional tool employed to create varying moods in different environments; for instance, beauty spas often play soothing music to help clients relax. When married with considered interior aesthetics it helps create memorable spaces and experiences, that promote wellbeing. A fine dining restaurant may want to play music so subtle you hardly notice it, but if it were switched off, diners would perceive a change in the atmosphere. Sound designer know and design audio to suit the setting.
While some enjoy the cinema because everything is magnified, others instead want to revel in their own private magical world with headphones closing them off to their surroundings. Home audio systems also require an element of sound design, whether it’s an elaborate home cinema, or sound system consisting of integrated wall or ceiling speakers it’s important to plan in order to achieved the desired goal.
Sound designers of the moment
Expert in the art of sound design, Chiara Luzzana created the audio for Milan’s home of digital culture: MEET. The centre offers a platform for public discussion and debate on innovation-related matters. Chiara Luzzana captured the sounds, echoes and reveberations of the different areas within MEET to create a unique soundtrack. ‘I don’t need musical instruments when life plays the best notes’, she says. Although Chiara did study music, learning the guitar, clarinet and piano, she wanted to play music by her own rules. Today Chiara builds her own instruments and sound sculptures. Working with a range of brands, from Alessi, to Swatch, Chiara Luzzana is a self-proclaimed ‘Creator of sound. From pure noise to melody.