He is famous for having been one of the founders of the Memphis Group, for his idea of experimentation as practice, for being, in the words of Andrea Branzi, “an architect who is not an architect, a designer who is no longer (just) a designer, a teacher who teaches how to learn, a good example of that permanent state of immaturity, which allows him to preserve the elasticity, the power and the unpredictability of ingenuous and genuine design.” Born in 1955, Aldo Cibic’s voice still bears a slight hint of his origins, but his words and ideas betray a pronounced internationality that cannot be stifled. He has enjoyed huge success recently in China, where he currently lives and works, thanks to the flat in which he resides. 34 square metres in a working- class area of Shanghai, that have become a media phenomenon, with articles in the papers, TV coverage and online videos that notch up millions of views. His Italian Landscape exhibited in the Italian Culture Pavilion at the China International Import Expo 2021, in Shanghai, recently earned him a place in the AD100 List 2022. What motivates him, and which partly explains the success of his little flat, is the concept of Accessible Beauty for as many people as possible, achievable in both urban and furniture design. Through urban regeneration projects in districts inhabited for the most part by older people, with co-working spaces, communal kitchens, workshops for students and the retrieval of wood salvaged from the demolition of old houses, turned into high-quality cutting- edge design furniture.