By taking looms as the new blank canvas, by Kamy looks to the future without leaving the legacy of its past, transforming dreams and projects into plots that tell stories.
Combining expert knowledge about weaving with innovative DNA, elements that crossed generations of Kamyar Abrarpour's family in Iran, by Kamy became a manufacturer of its own rugs and, 34 years later, is the most important rug brand in Brazil.
A partner of architects, decorators, designers, artists, producers, journalists and opinion makers, the brand has strengthened its relationship with strategic audiences to transform its customers into the brand's great influencers, inside and outside the country.
This sharing of principles and values is present not only in each product with by Kamy label, but also throughout the company, from administration to customer service.
Each piece of the brand brings in its design the Brazilian groove and its unique ability to mix cultures, while respecting the magnitude of the regions that inspire it by using the typical fibers of the vegetation and weaving techniques.
In addition to cotton, wool and silk, the company also uses natural fibers such as sisal, hemp, cactus, aloe, cattail, jute, banana silk, bamboo silk. Among synthetics, there is a mix of fibers for external use, which is in line with our production philosophy.
To tie up the connection between materials and stories, the creative process, under the care of architect Francesca Alzati, identity director, is deliberately free in inspiration, to keep the brand in constant transformation with the ideal of mixing, from Brazilian design, materials, techniques, and cultures from around the world through rugs.
It is this expertise to assimilate the changes of time, market, and life, looking for answers to current demands and preparing the future by betting on both young talents and great Brazilian artists, something solid in the brand. The works made for by Kamy Arte are examples of this work.
By taking the responsibility of a brand for its products with conviction, by Kamy's cycle does not end after the sale, remaining present in the lives of its customers in different channels of activity.
Besides having a wide range of after-sales services, such as Rug Care, the brand also rents products through by Kamy Eventos, to accompany all the good moments of celebration. All these services are internalized by the company itself, eliminating outsourcing. Another segment of activity is luxury furniture and decorative objects, selected under the name of by Kamy Home.
The brand has its own factory and three physical points of sale in São Paulo. Through its reseller partners and its two e-commerce channels, it can be distributed anywhere in Brazil.
By Kamy breaks the linearity of the history of rugs by enabling a way for them to not end as we know, but rather, to be reinserted in the cycle of life, towards eternity.
In the sustainable warehouse, through creativity, we develop new products, using fragments that could be discarded: this is the goal of by Kamy Verde. From there come rugs, tapestries, and unique creations, reenergized in their essence for a new stage of life and which will be present at this year's Fuorisalone.
Recycling practices, donations, conscientious use of products and raw materials, in addition to the development of products in partnership with NGOs, are incorporated into the work profile and, mainly, into the brand's organizational culture.
As it can be seen, by Kamy's differential is not just in what it represents. The company's philosophy is based on the creativity and excellence of the main artisans, encouraging the maintenance of materials, craft techniques and regional cultures, which are threatened around the world.
Based on this philosophy, products and projects emerge to combine sustainability, social responsibility and everything related to human values, extending the life of true human heritage.
Changes can be witnessed all over the world, especially in relation to the originality of the creations and the ability to express themselves as tapestry, art, and culture. The market challenges the new, the different. That is the soul of design, that is the soul of by Kamy.