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By Kamy

Arazzo by Kamy Feira de Milão

At 34 years old, the company has industrial consistency to use the world as a factory, bringing the typical Brazilian miscegenation in its carpets 

By taking looms as the new blank canvas, by Kamy looks to the future without leaving the legacy of its past, transforming dreams and projects into plots that tell stories. 

Combining expert knowledge about weaving with innovative DNA, elements that crossed generations of Kamyar Abrarpour's family in Iran, by Kamy became a manufacturer of its own rugs and, 34 years later, is the most important rug brand in Brazil. 

A partner of architects, decorators, designers, artists, producers, journalists and opinion makers, the brand has strengthened its relationship with strategic audiences to transform its customers into the brand's great influencers, inside and outside the country. 

This sharing of principles and values is present not only in each product with by Kamy label, but also throughout the company, from administration to customer service. 

Each piece of the brand brings in its design the Brazilian groove and its unique ability to mix cultures, while respecting the magnitude of the regions that inspire it by using the typical fibers of the vegetation and weaving techniques. 

In addition to cotton, wool and silk, the company also uses natural fibers such as sisal, hemp, cactus, aloe, cattail, jute, banana silk, bamboo silk. Among synthetics, there is a mix of fibers for external use, which is in line with our production philosophy. 

To tie up the connection between materials and stories, the creative process, under the care of architect Francesca Alzati, identity director, is deliberately free in inspiration, to keep the brand in constant transformation with the ideal of mixing, from Brazilian design, materials, techniques, and cultures from around the world through rugs. 

It is this expertise to assimilate the changes of time, market, and life, looking for answers to current demands and preparing the future by betting on both young talents and great Brazilian artists, something solid in the brand. The works made for by Kamy Arte are examples of this work. 

By taking the responsibility of a brand for its products with conviction, by Kamy's cycle does not end after the sale, remaining present in the lives of its customers in different channels of activity.  

Besides having a wide range of after-sales services, such as Rug Care, the brand also rents products through by Kamy Eventos, to accompany all the good moments of celebration. All these services are internalized by the company itself, eliminating outsourcing. Another segment of activity is luxury furniture and decorative objects, selected under the name of by Kamy Home. 

The brand has its own factory and three physical points of sale in São Paulo. Through its reseller partners and its two e-commerce channels, it can be distributed anywhere in Brazil. 

By Kamy breaks the linearity of the history of rugs by enabling a way for them to not end as we know, but rather, to be reinserted in the cycle of life, towards eternity. 

In the sustainable warehouse, through creativity, we develop new products, using fragments that could be discarded: this is the goal of by Kamy Verde. From there come rugs, tapestries, and unique creations, reenergized in their essence for a new stage of life and which will be present at this year's Fuorisalone. 

Recycling practices, donations, conscientious use of products and raw materials, in addition to the development of products in partnership with NGOs, are incorporated into the work profile and, mainly, into the brand's organizational culture. 

As it can be seen, by Kamy's differential is not just in what it represents. The company's philosophy is based on the creativity and excellence of the main artisans, encouraging the maintenance of materials, craft techniques and regional cultures, which are threatened around the world. 

Based on this philosophy, products and projects emerge to combine sustainability, social responsibility and everything related to human values, extending the life of true human heritage. 

Changes can be witnessed all over the world, especially in relation to the originality of the creations and the ability to express themselves as tapestry, art, and culture. The market challenges the new, the different. That is the soul of design, that is the soul of by Kamy.

Fauna Mix Series

The  Fauna  Mix  series  intends  to  critically  address  the  historical  European  tapestries  made after the XVI and XVII centuries travels to the New World, when they first reg-istered  the  exoticism  of  animals  and  indigenous  people.  The  present  fauna  designs  are formed by images that, since 2017, I have appropriated from several manuals and catalogues where animal species were depicted and classified.In that same year, they were first combined for Bicho Gal, a set of digital animations used as sceneries for the musical event in homage to the 70’s anniversary of the singer Gal  Costa,  promoted  by  the  SESC  São  Paulo,  with  several  venues  and  for  different  theaters.In the present, other animal mixtures, made mainly by insects, where used to form the pattern  for  Tropicals,  a  group  of  permanent  carpets  now  being  done  for  the  Cidade  Matarazzo architectural project, in São Paulo, Brazil.

 

Regina Silveira, July 2021. 

ARRAZO-FAUNA-MIX-REGINA-SILVEIRA

Regina Silveira
“Fauna Mix (Marítimo)”, 2021
wall tapestry
2,15 x 1,35 m 98.43 x 53.15 in

TAPETE REGINA SILVEIRA FAUNA MIX SERPENTS

Regina Silveira
“Fauna Mix (Serpentes)”, 2021
carpet
2m diam. 78.74 in diam.

ARRAZO-FAUNA-MIX-REGINA-SILVEIRA-PASSAROS

Regina Silveira
“Fauna Mix (Pássaros)”, 2021
wall tapestry
2,15 x 1,35 m 98.43 x 53.15 in

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REGINA SILVEIRA

Regina Silveira’s artistic research questions the orthodox, preestablished forms of repre-sentation, leading her to work with new possibilities of signification. Her works explore the architectural and contextual space, generally evoking a sense of uncanniness through the displacement of the commonplace, that is, our common references. Regina Silveira is known for her research into the principles of perspective, tridimensionality, and the study of shadows, which she employs in large site-specific installations, vinyl cutouts, luminous projections, works in printmaking, embroidery, porcelain, digital videos, etc.With a BA in arts from the Instituto de Artes do Rio Grande do Sul (1959), an MA (1980) and PhD in art (1984) from the School of Communication and Arts of the University of São Paulo (ECA USP), her career as a professor includes stints of teaching at the University of Puerto Rico, Mayagüez; at FAAP, São Paulo; and at ECA USP. She was an invited artist at the 1981, 1983 and 1998 editions of the Bienal de São Paulo, the 2013 and 2015 editions of the Bienal Internacional de Curitiba, and the 2001 and 2011 editions of the Bienal do Mercosul.  She  participated  in  the  Bienal  de  La  Habana,  Cuba,  in  1986,  1998  and  2015;  Mediations Biennale, Poznan, Poland, in 2012; the 6th Taipei Biennial, Taiwan, in 2006; and the 2nd Setouchi Triennale, Japan, in 2016. The artist’s work has been presented at Paço das Artes, São Paulo, 2020; the Museu Brasileiro da Escultura (MuBE), São Paulo, 2018;  the  Museu  Oscar  Niemeyer,  Curitiba,  2015;  the  Museo  Amparo,  Puebla,  Mexico,  2014;  the  Fundação  Iberê  Camargo,  Porto  Alegre,  2011;  Atlas  Sztuki  Gallery,  Lodz,  Po-land,  2010;  Masp,  2010;  and  the  Museo  Nacional  Centro  de  Arte  Reina  Sofía,  Madrid,  Spain,  2005.  Regina  Silveira  was  awarded  the  Prêmio  Masp  (2013),  the  Prêmio  APCA  for  her  career  (2011),  and  the  Prêmio  Fundação  Bunge  (2009).  She  has  received  grants  from  the  Fulbright  (1994),  Pollock-Krasner  (1993)  and  Guggenheim  (1990)  foundations,  and  her  work  figures  in  countless  public  and  private  collections,  such  as  those  of  the  Cisneros-Fontanals  Art  Foundation  (USA),  Inhotim,  Coleção  Itaú,  El  Museo  del  Barrio  (USA), MAC-USP, Masp, MAM-RJ/SP, the Pinacoteca de São Paulo, MoMA (USA), and the Phoenix Museum (USA).