Brand and Product pages

The companies who take part in Salone del Mobile.Milano can leverage a wide range of tools to enhance their visibility and stand out to visitors on the digital platform. The main ones are:

The Brand page

This is the page introducing the company, where the main information that is distinctive to the brand can be uploaded, complemented by a particularly meaningful hero image, photo galleries and videos that can best represent the company.

Once published, the Brand page is visible in the Brand section.

Product pages

Product pages allow companies to promote and enhance the visibility of the products most interesting to them, providing a complete presentation in both visual and technical terms.

Indeed, Product pages can include – on top of the description of the single product – a series of images, technical specs, designer information and videos.

To guarantee immediate visibility to all added products, the homepage also features a random selection that changes every time users access the platform. Furthermore, products are presented in the Products section where they are organized by category, and in the Rooms section, visible on the homepage too, which showcases them in the context of single environments in the home.

Every exhibitor and brand taking part in the 2024 edition can add up to 25 pages (with one version in Italian and one in English).

To keep improving the instruments available to companies to make the most of the visibility offered by the digital platform, we have developed a new interface that makes the management of content for each brand and its products faster and more immediate.
You can discover all the innovations and new features by viewing the “Guide to Content Upload”.