We believe that the number of innovations and applications surrounding our lives today naturally leads in part to a return to traditional values. It does not mean we are working contrary to or are averse to technological innovation, but in order to embrace and fully understand how we can properly use and understand innovation, we need to be aware of our roots and fundamentals. We also think that innovation does not just mean being forward-thinking in terms of digitisation and virtualisation but also in terms of culture. Our Design Library is connecting designers from all over the world. In the past few years we have invited numerous international designers for limited residencies in our company. They have benefitted from our research, incorporating it into their design and finding new approaches to their design work. Equally, we are learning from their visions and the ways in which they work with the materials and information gained from us. In that sense it is an invaluable cultural lesson for us all.
To us innovation also means improving a craft, finding a good solution by using a certain type of craftsmanship and related materials. That means on one hand creating the lightest possible armchair by using just one material, harnessing its characteristics and static capabilities. On the other hand, craft innovation could also mean putting together two materials that produce a surprising new quality, resulting in a functional design that was not originally envisaged.