I majored in communication design at college. After graduation I worked for a design studio in NYC where I was involved with easy to use products for people with arthritis. One such example is a peeler with an innovative rubber grip with flexible rubber fins on both sides of the base of the handle, along with a hole in the end of the handle for hanging up the peeler.
Products like this may appear rather low key at first glance, but once you use them you realise just how dramatically their design improves their ease of use and makes people’s lives easier.
So this is the basis of my design process. My design approach always stems from people’s real needs, and technology and innovation help to visualise the concept. Naturally, good looks also come into it. People want a product that works well and looks beautiful.