Why do we make objects today? The answer should be searched in the films of French designer and filmmaker Alexandre Humbert (b. 1989). After graduating at the Design Academy Eindhoven, he began studying film theory and started a career in filmmaking until he stopped and decided to merge his dual nature: that of the director and of the designer. Five years ago he started his own studio with the purpose to make design through film. Today he is one of the most wanted design-filmmakers, he is an artist resident at the Musée des Arts Décoratifs in Paris – where he temporarily moved his studio to produce videos on the wondrous objects inside the museum – and has directed 19 episodes of the Object Interview series. He has partnered with renowned designers, museums and institutions to narrate stories, and his work is part of permanent museum collections. His next project is a 30-minutes film for Belgium is Design with curator Giovanna Massoni that will be presented during next Salone. He says he builds cinematographic objects.