There are so many memories around the Salone; Ernesto was also Vice President of Fiera Milano, and Artemide has always underscored the centrality of the role of the Salone and of Milan in Italian and international design. Thanks to its polytechnic and business culture, Milan is the city in which design was born and continues to be the place, the benchmark address, with the power to attract visitors from all over the world.
The Salone del Mobile is an extraordinary and unique global event, capable of connecting the top Italian and international design companies with cultural events that tackle contemporary themes and the future of design for human beings and for the planet. It’s a meeting point that fosters relationships, a driver that disseminates design and skills the world over.
The S. Project pavilion, which hosted the Artemide stand designed by Mario Cucinella, is a revolutionary concept. It operates through a value-centric filter, not a typological one, triggering an extraordinary experience, a new dialogue between companies with shared paths of sustainability and innovation.
As in the Renaissance, we rely on scientific measurement, because sustainability is a technical and physical measurement as well as an incontrovertible value.