He made his debut at only 25, but the promise of his early projects were an indication of the swift trajectory that his career was about to trace. This did not escape the Italian companies. Exacting, ironic, essential, far-sighted and poetic sum up his trademark style in the many objects and installations – and now buildings too – which he churned out at a rapid rate from his Tokyo studio, with its office in Milan. This speed does not detract from the consistency, nor from the objectives of his clients, who always find a universal reason in the results. More than revolutionising design, he has bolstered the foundations of good design with a unique vocabulary capable of exploring the present in order to speak of the future to the contemporary world. Anything but simple, therefore, despite the apparent simplicity of what he does to those who look at it and use it.