At last September's design week, Natuzzi Italia showcased a collection that practically changed the rules of the game. The wide-ranging collection encompassed major names from the world of contemporary design. Looking for people capable of conceiving ideas for the ‘new normal,’ the company went straight to the best in the business: Formafantasma, Sabine Marcelis, Elena Salmistraro, Marcel Wanders Studio, Patrick Norguet, Lorenza Bozzoli, Marco Piva, and Massimo Iosa Ghini. “The Circle of Harmony. Live the Transition " is the theme and title of the collection. Pasquale Junior Natuzzi, born in Bari in 1990, is the third son of Pasquale Natuzzi, founder in 1959 of the Apulia-based eponymous company, which has been listed on Wall Street since '93. PJ, a young man with clear ideas on how to revamp or, to use his own term, “r-evolve”, the brand, is currently Chief Creative & Marketing Officer, Regional Manager Emerging Markets and Global Business Contract Channel Director of the company, as well as a member of the General Council of Federlegno, and head of the Federlegno Sustainability Task Force. "In my years in the company I have travelled a great deal and established contacts with the worlds of art, fashion and the creative industries in general. I have developed relationships with creative people and made them part of the Natuzzi ecosystem,” PJ told me when we met. “The Circle of Harmony is all about bringing these elements together in a way that evolves the brand and offers a fresh perspective, but without altering our DNA. There will always be someone making a great sofa, but I want to do something quite different,” he explained.