Large public turnout, better than expected for many, with international buyers, albeit not at past levels (and the absence of Asia was felt ) and satisfaction with an original formula to which many of the firms added extra activities in their city showrooms. The companies are drawing up their initial reckonings on “supersalone.” All agreed that it had been a positive experience, and for everyone it sent a signal of the restart of an entire industry and of the city of Milan after the cancellation of the 2020 Salone del Mobile due to the Covid-19 pandemic. They’re all hard at work on the 2022 edition, in the hope that it will go back to being a classic Salone again, especially in terms of size and visitor flows.
Carlotta De Bevilacqua President and CEO of Artemide
Artemide was one of the first companies to support the Salone del Mobile by confirming it would take part in this edition with great enthusiasm. Although there are plenty of exhibition spaces in the city and our base is nearby in Pregnana Milanese, we’ve always believed in the fundamental role of the Salone del Mobile, by taking part in as many spaces as possible, keen to send a strong signal of recovery through innovative and sustainable ideas. The results have been absolutely positive, with good national and international uptake, and especially for the strong message of recovery that underpins Milan’s role as the international capital of design. Ernesto Gismondi, who was also Vice President of Fiera Milano, believed in the Salone del Mobile right from the off, in its power to attract international attention and showcase not only products but also the companies’ Made in Italy design culture, setting up a network of trade relations and the exchange of know-how.