Relive the Salone del Mobile 2024 through the eyes of MEED’s talents

salonemilano, Salone del Mobile 2024 - Ph.Stefan Giftthaler

Salone del Mobile 2024 - Ph.Stefan Giftthaler

The viewpoint of the students in the first university master's degree on the design of major events and trade fairs. A story of insights, glimpses, details and unique perspectives

At the 2024 edition of Salone del Mobile.Milano, the students in MEED Master in Event and Exhibition Design took part in the collective storytelling of this important international event for the world of design. 

In a world of work that is constantly changing and evolving, MEED, the first-level university Master's degree stemming from a collaboration between Accademia Fiera Milano, SPD Scuola Politecnica di Design, aims to train new figures capable of combining the project approach to design with management, marketing and communication skills. Through design thinking, MEED trains Event and Exhibition designers capable of conceiving, designing, managing and communicating new and successful formats. 

From 16 to 21 April, MEED students created a series of video contents in which insights, interviews, glimpses, details and unique viewpoints were presented. From “Under the Surface” to “All You Have Ever Wanted to Know About Food Design in Six Performances”, featured respectively in the International Bathroom Exhibition and EuroCucina, passing through the SaloneSatellite to the dreamlike rooms imagined by David Lynch and the layout between neuroscience and AI. The project is the brainchild of Enrica Baccini, Course Leader Master Event and Exhibition Design, Dean of Accademia Fiera Milano, and was developed under the supervision of Gustin Goradz. The result is a choral account in which the spontaneous and lively gaze of tomorrow's talents emerges in a blend of originality and creativity. 


14 June 2024