GC: The first transformable pieces date back to the 50s and were designed by Luigi Campeggi, the company’s founder. Furnishings developed in the post-war period that brought about many industrial, social and cultural changes. In 1967 we had the first piece designed by designers from outside the company: Little Table-Bed by Alberto Salvati and Ambrogio Tresoldi. In 1972, together with Wardrobe Bed – also designed by Salvati Tresoldi – they were presented in the exhibition curated by Emilio Ambasz at the MoMA: Italy: The New Domestic Landscape.
From ‘68 onwards there has been a long history of designers and collaborations thanks to the research and vision of Claudio Campeggi, accompanied by the practical work (prototyping) of his brother Marco.
Italo Lupi created a real brand identity for us, collaborating for more than 40 years, and through him we started working with Vico Magistretti and Guido Canali. Magistretti, for instance, focused a lot on the concept of the ready-made, which he rated highly, in the way he identified everyday or technical elements to create an original design. An example of this approach was Ospite (1996): a light and discreet sofa that can fold on itself and become an emergency bed. The idea seems to have grown out of observing a camp bed in a junk dealer’s store.
In addition to Lorenzo Damiani and Matali Crasset, we’ve worked with Denis Santachiara, Giovanni Levanti, Emanuele Magini and Philippe Malouin, to name only a few... We’re continuing this search for freshness through collaborations with new names and new design studios, such as Alessio D’Ellena (Superness), who is in charge of the company’s new graphic line, and Finemateria.