Honestly, now it’s the company that will have to reposition itself in the markets. The difficulties we faced at the start of the second decade were epochal, unpredictable, destabilizing. Combined with the stylistic change of course, they now see us with lower performance than in the past. In addition, the local production system is in disarray, there is a shortage of skilled and unskilled workers. The economic resources of the many craft workshops have been reduced.
We have resumed visiting foreign countries that have excellent offers from international producers, which show that the Italian system has serious problems of competitiveness. So the path is traced and we just have to show the market that there is a Friulian company, an Italian company that stands alone, invariably trying to guarantee important commercial standards for the globalized market. With these prerogatives we are looking carefully at partnerships that will reward so much self-denial and reliability.
We know that it isn’t capital that’s the priority, but minds that can work by our side with renewed energies and passions, and these the world of furniture offers like few others. The Friulian industriousness typical of our parents shows us the furrow where we will have to sow.