Set up in 1963 as an artisan workshop by Mario Pedrali at Palazzolo sull’Oglio, in the province of Brescia, Pedrali’s roots lie in wrought iron furnishing. It has continued to produce outdoor furniture from then on, later adding indoor products for both the contract and the residential sector to its catalogue. The company celebrated its 60th anniversary in September at its headquarters in Mornico al Serio, with a special installation and exhibition that interpret the family trait – a mix of tradition and innovation, good looks and functionality, engineering performance and creativity, along with perseverance, passion and dedication.
The Pedrali Pavilion, designed by AMDL CIRCLE and Michele De Lucchi, looks like a large, raised roof, a light, agile structure accessed via a staircase that performs a dual function: it’s the point of entry to the exhibition as well as an events space where people can gather and take part in presentations and talks. A structure “with legs,” is how the architect Michele De Lucchi, founder of AMDL CIRCLE likes to describe it. It sends a powerful signal of the need to move forward focusing on environmental commitment and that “it becomes increasingly necessary to use recyclable materials, such as wood.”
Inside the Pedrali Pavilion, the exhibition Pedrali60, We Design a Better Future, curated by Luca Molinari Studio, looks back at the company’s history with an eye to the future through its family and corporate values. These include community and links with the territory, research, experimentation and sustainability. The latter characteristic is what most distinguishes the company today. Sustainable design is the ultimate purpose of any activity designed to improve environmental impact. It has to be in harmony with nature, minimising negative impact, generating high quality products capable of withstanding the test of time, in terms of both style and performance, with people’s health and comfort first and foremost. Pedrali’s philosophy is to furnish spaces geared to nurturing the wellbeing of those who use them.
We asked Monica Pedrali, daughter of the founder, and CEO of the company – along with her brother Giuseppe Pedrali – to take us through these last 60 years and into the near future.