Sancal marked its 40th anniversary with a plethora of art, murals by three international artists underscoring the brand’s absolute value. Brightly coloured street art narrated the life of the company, from its artisan know-how to its family feel and the positivity with which it approaches every day. In addition to the murals, many micro total white showrooms were set up in four strategic points of the plant to give employees a real insight of the final products they have been working on.
Now, to mark its 50th anniversary, Sancal has adopted a new graphic “code” to join the logo, which has also been revisited: the traditional smiley face – the company motto is “Smile, break the mould and be happy” – has acquired rays and concentric circles, straight and curved lines, that express the rational and the creative side of the company respectively. The phrase “50 years around the sun” headlines on its home page. The face then expands to take in a graphic mark identifiable as a 5, the number of decades being celebrated. Dynamic, coloured and different. To further emphasize this special anniversary, Sancal designed its stand at Salone del Mobile.Milano 2023 getting a specific inspiration to the year it was born: 1973. The Seventies brought, in fact, a fresh new vision of architecture, interior design and the booth reflects that vintage atmosphere integrated by a sense of theatricality.
The logo and the booth are the sum of different identities, just like Sancal itself. Now, over to its CEO and Art Director, Esther and Elena Castaño-López, to tell us more.