Veneta Cucine

Veneta Cucine mission: to produce kitchens by making a craftsman's expertise available to new trends and to render design an accessible value.

The company was founded in 1967 in the province of Treviso, and in 1978 changed its name to Veneta Cucine Spa. The Group's production facilities comprise a total of 120,000 m2 of industrial buildings, divided between the plant in Biancade (TV) which includes administrative offices and a production facility, the wood finishing plant in Codissago - Longarone (BL) and the one in San Biagio di Callalta (TV) dedicated to Caranto products. The Group employees a staff of more than 800, whose task is to design, produce, manage and distribute 10 systems and 40 models based on 5 different structures, with 300 combinations of colours and materials. This makes it possible to choose from an infinite number of customized versions and to market no less than 90,000 kitchen systems each year.

Veneta Cucine launches its new campaign with the “Sunny Mornings” commercial, portraying the sensations that make us feel good at home.

Issues relating to environmental sustainability have been taken on Veneta Cucine in the early 2000s, as a natural expression of its sensitivity towards collective well-being, which is an integral part of the Company’s vision.

In the 2008 arose the philosophy of “Green Thinking”, which initially was ideally embodied in the Incubator (designer Andrea Branzi), Pergolato (designer Dante Donegani e Giovanni Lauda) and Ecocompatta (designer Paolo Rizzatto) models. The latter, an environmentally-friendly kitchen module, minimal in size but complete in terms of functional components, applies the concept of reduction, in all its possible forms: costs, materials and space.

In recent years, the way we experience the home environment, and the kitchen in particular, has changed greatly. Today we are accustomed to managing space in a more multi-faceted, flexible way, with needs that can change depending on individuals and the time of day. At Veneta Cucine we have carefully observed these changes; we have studied and analysed them and arrived at a design solution that accommodates and supports them: kitchens designed and built for the people who use them – every day, several times a day – live in them and love them.

COLOUR AS A LINKING ELEMENT — LOUNGE
Colour is the new star in a composition that is intimately connected with what is around
it. The wall is equipped with oven, fridge and storage columns. The washing area is
hidden and revealed by two wings of a door: closing the wings creates a cupboard with
columns on the floor that is typical of living areas whereas the open wings open onto
the scene of “life in the kitchen” that has finally started. The cabinets near the island
provide a further element that links up to the rest of the daytime area with both a
storage and display function.

OYSTER - COLOUR AS A TRAIT D’UNION — OYSTER
The colour of the door lends itself to a stylish conversation with the living area. The
through elements translate the relationship on the functional level, creating
connections between the kitchen and living room and between the different moments
and activities, from preparing meals to conviviality, studying and work. Like all Veneta
Cucine compositions, also Oyster provides a host of ways of reinterpretion: it is a
kitchen that rereads itself without ever losing its identity, adapting to the needs and
tastes of the people that choose it.

ICONICA - SCENIC EFFECTS FOR NEW FUNCTIONS — ICONICA
A design solution that amazes where the transit columns with a sliding door connect
areas with different functions, creating an extra space. It is an additional room, the
“breakfast room” of once upon a time, a poetic and affectionate connection between the
past and present. The research into design, accessories and finishes harmonizes with
the living area: the columns doors reach the ground and in the kitchen modules the
ceramic worktop takes on the colour of the door to form a single body.

LOUNGE - NEW SPACES IN KEEPING WITH MULTI-FUNCTIONALITY — LOUNGE
A kitchen that expands its functions, shaping new environments in response to new
living habits. The two full height units designed to provide storage architecturally
structure the space, separating conventional cooking operations from the area intended
for study or smart working. The use of two colours establishes a visual dialectic between
the different parts, with a lighter coloured core that seems to expand into the darker
“augmented” areas. The tall units extending to the floor enable space to be fully utilised.

LOUNGE - SINGLE SPACES, DIFFERENT FUNCTIONS — LOUNGE
Every thing takes place on a single wall, with the functionality of a single linear space
where cooking and storage also meet visually. The colour and decoration of the door are
presences that unite and typify to create a division but never a real separation. The table
– the venue for conviviality par excellence – is slightly off-centre, like a spectator who is
always present. The spaces talk to one another and maintain their independence, even in
small rooms.

ICONICA - EVERYTHING READY TO HAND — ICONICA
A kitchen with a lot of storage space that is designed to make work flows more practical
and efficient. The opening to the work zone allows the areas to communicate, providing
new occasions to socialize, whereas the colour combinations that develop a range of
light tones increase the overall effect of light and airiness. Iconica is a space for freedom
to experience creatively according to the situations and the time of day.

START TIME - FAMILY ATMOSPHERE — START TIME
A classic corner composition with a central table, almost a kitchen architype. Tradition is
reinterpreted by the column provided with functionality (oven and microwave oven) that
becomes a linking element for accessing the living area. There is a living room or study
behind with a TV wall with cupboards that are identical to those of the meal-preparation
area. The kitchen creates links and brings alive new spaces with surprising solutions.

START TIME - CONTINUOUSLY INTERACTING SPACES AND ENVIRONMENTS — START TIME
Volumes and functions organised with a view to creating the broadest opportunities for
sharing, with the possibility of being able to simultaneously use the areas designated for
washing and cooking food and those set aside for preparation and eating. More
opportunities to meet up, more value for times spent together. Rovere Coloniale is a
decoration, while the Nero Soft colour establishes visual rapports between the various
parts for an outstandingly seamless result.

SAKURA - THE DOUBLE-FACE INCREASES SPACE — SAKURA
In the front we are greeted by the functional dimension of the kitchen, with the white
goods recessed in the columns. An unexpected space opens in the back – it is literally
“increased” – with a spacious wall made. The traditional store cupboard that is a
hidden and separate place is replaced here by a series of open elements where
storage becomes display at the same time. The core of stylistic modernization is a new
wooden frame door that combines Japanese and Scandinavian suggestions with a
formal clean and rigorous result that cannot be denied.

CONVIVIO - THE NEW STORAGE EVOLUTION — CONVIVIO
Rereading the classic kitchen corner to fulfil the increasingly flexible needs of a
contemporary life style. Convivio strikes an elegant balance between tradition –
represented here by an advanced version of the frame door – and modern shapes and
proportions. The composition takes advantage of the room’s architecture to contain
everything needed in even a small space. The columns surprise with the Walk-in
solution that increases storage scope and the accessories that make the space inside
the cupboards more functional.

MILANO - THE VALUE OF UNIQUENESS — MILANO
Milano is the expression of a look that is rooted in Italian design traditions and great
architecture. A genuine “new Italian style” that enhances the quality of space that is
reflected in clear, limpid and expressive decoration without excesses or repetition. A
kitchen that rejects all standardization and chooses to make good use of a material’s
technical and expressive properties. This door is unique because the knots that run
through the wood are unique and irrepeatable and evoke its history, in a direction that
combines tactility and authenticity.

MEMORY - DECORATION COMBINES STYLE WITH FUNCTIONALITY — MEMORY
A traditional style kitchen where the underlying theme is decoration. The door with its
shaped frame and central panel is utilised only in the areas associated with cooking,
washing and storage, providing a solution that is formal and at the same time functional.
The sharing space is split into two: a breakfast bar next to the cooking area, which allows
for interaction between those preparing and those consuming meals, and a table placed
further away for more relaxed socialising.

TABLET - UPDATING THE MEMORY — TABLET
A kitchen that defines its visual appeal in the modern re-take of a framed door: a
particular feature of tradition which immediately evokes the past is made new and
dynamic here through unexpected stylistic choices. Tablet brings back memories and
their embracing quality in a synthesis that never fails to surprise.

MEMORY - LA DECORAZIONE UNISCE STILE E FUNZIONALITÀ — MEMORY
Una c ucina dallo stile tradizionale dove il tema portante è la decorazione. L’anta
sagomata nella cornice e nello specchio centrale è impiegata solo nelle zone collegate al
cucinare, al lavaggio e al contenere, con una soluzione che è formale e funzionale allo
stesso tempo. Gli spazi di condivisione si sdoppiano, con un bancone a ridosso della
zona cottura che permette l’interazione fra chi prepara e chi consuma il pasto, e un tavolo
posto a distanza maggiore per una convivialità più rilassata.

OYSTER - IL COLORE COME TRAIT D’UNION — OYSTER
Il co lore dell’anta si offre al dialogo stilistico con la zona living. Gli elementi passanti
traducono la relazione sul piano funzionale creando connessioni fra cucina e soggiorno e
tra i diversi momenti e attività, dalla preparazione dei pasti, alla convivialità, allo studio e
al lavoro. Come tutte le composizioni Veneta Cucine, anche Oyster presenta ampie
possibilità di reinterpretazione: è una cucina che rilegge sé stessa senza mai perdere
identità, accordandosi alle esigenze e ai gusti di chi la sceglie.

CONVIVIO - UNA NUOVA EVOLUZIONE DEL CONTENIMENTO — CONVIVIO
Una ril ettura della classica cucina ad angolo per rispondere alle esigenze sempre più
flessibili di uno stile di vita contemporaneo. Convivio realizza un elegante equilibrio fra
la tradizione – qui rappresentata da una versione evoluta dell’anta telaio – e la
modernità di forme e proporzioni. La composizione asseconda l’architettura della
stanza per contenere tutto ciò che serve anche in metrature ridotte. Le colonne
sorprendono grazie alla soluzione Walk-in che ne amplia le possibilità di contenimento
e agli accessori che rendono più funzionale lo spazio interno degli armadi.

TABLET - RIATTUALIZZARE LA MEMORIA — TABLET
Una c ucina che identifica il suo fulcro estetico nella rilettura contemporanea dell’anta a
telaio: un tratto peculiare della tradizione, capace di rievocare immediatamente il
passato, viene reso qui nuovo e dinamico grazie a scelte stilistiche inattese. Tablet
recupera la memoria e la sua qualità avvolgente in una sintesi che non smette mai di
sorprendere.

ICONICA - TUTTO A PORTATA DI MANO — ICONICA
Una cu cina dall’ampia capacità contenitiva, progettata per rendere più pratici ed
efficienti i flussi di lavoro. L’apertura alla zona giorno mette in comunicazione gli ambienti
offrendo nuove occasioni di socialità, mentre gli accostamenti cromatici, sviluppati su
una palette di toni chiari, aumenta l’effetto complessivo di luce e ariosità. Iconica si offre
come uno spazio all’insegna della libertà, da vivere creativamente a seconda delle
situazioni e dei momenti del giorno.

Iconica proposes a new aesthetic vision and a break away from classic arrangements through the absence of the upper profile on the base units and the use of a system of alignments that goes beyond conventional design thinking.

A new representation, made possible by the use of the opening profile at mid level only, which offers a seamless vision between the worktop and front, and the drawers which, arranged in a staggered pattern or made from different materials and finishes, create new volumes and generate unlimited aesthetic variations.

WHAT IS CARANTO?

Caranto is a new range of products designed to make your kitchen even more personal. Caranto is synonymous with elegant design and superb quality, especially as regards technical worktops, and each and every different model is built to the most exacting standards of quality and design. The wide range of finishes, both in quartz and in ceramic stoneware, offers an infinity of combinations.

Visit the Dealers section to find the store nearest to you.