All workshop activities with kids have now been halted due to the pandemic, but we continue to liaise with NGOs, institutions and business partners so we can expand our activities as soon as possible. Essentially, Instituto Campana seeks to transform disadvantaged people’s lives (children and adults) through design, giving them new perspectives by teaching or honing their existing skills. I’m [says Humberto, Ed.] talking about individuals and communities that experience hardship every day and are unable to see any prospects in their lives (kids from broken families, former prisoners and addicts etc.). “Building a life with my hands" was always my motto, so I try to show them how they can do the same and take pride in what they can achieve with these new skills. We often purchase the pieces produced in these workshops, sell them through the institute, museum shops and fairs, and return the profits to them. It’s very rewarding to see the transformation, the moment they realise they can make a living from something they have made themselves within a community setting.
We also see this in brands looking to work with us, as it adds to the social responsibility that corporations want to take on, precisely because consumers expect them to play an active part in that field. It’s great for us – the more resources we have from partners that genuinely share our views, the more people we can reach. Aside from workshops, a new project we are very excited about is the new outdoor development Fernando and I started at our family farm in Brotas, in the state of Sao Paulo. We have planted 16,000 trees since the 2000s in a bid to restore the native species lost through hundreds of years of farming, and which we now want to integrate with art pavilions open to the public. Sculpture gardens and contemplation spaces that bring people closer to nature and art.