It’s a terrifying figure, the pandemic itself is scary. Our products are high end, for a client base looking out for quality, real quality, and a certain style, but there’s an economic crisis, so we have to do whatever we can to make things go well. We try to manufacture impeccable products that blend the values of Made in Italy with our couture savoir-faire as regards workmanship. People who buy a Minotti product are aware that they are buying a durable product, not subject to fashion – simply celebrating form has never been our strategy.
Predictions aside, we are looking forward. As a company, you have to be constantly geared up to respond to the market, alongside our retailers. Clients and shops live off new things, new collections bring energy. We are always ready.
It’s important to constantly stimulate the end client, as we did with our most recent collection, with the indoor/outdoor pairing, making the transit from the living space to the outdoor one as smooth as possible.