“What if the pandemic provided the perfect opportunity to see how the Salone del Mobile.Milano views itself and its future? An attempt to become more wide-ranging, more spherical? A way to expand, open up and imagine the road ahead?”
Between an interview and a recording of a podcast, between an email to be completed and a busy schedule of other commitments that dovetail to perfection, Paola Antonelli, Senior Curator of the Department of Architecture and Design and of Research and Development at MoMA, the avant-garde institution where the architect began working in 1994 after answering an ad in the newspaper, ponders these dilemmas in New York.
One of the 100 most important people in the art world according to Art Review and a great utopian - Time included her among the 25 greatest visionaries in Style and Design along with Miuccia Prada, Tom Ford, Norman Foster and Philippe Starck - she has lived and worked in the United States for 30 years, after studying at the Politecnico di Milano.
What has happened this year is a sort of purge. An attempt to refocus all the issues. It has been very difficult, so many institutions have had to reschedule their activities, they have lost money on memberships or tours. Many have had to tighten up and reassess what is really worth doing, with the advantage and/or disadvantage of no longer being together, instead having to shift to digital. The plus is that online, you can reach people on the other side of the world. But there is a downside, especially when it comes to design: you need a more direct and immersive experience, too many online events can leave you distracted and overwhelmed in the end.