Edra's story began with a very specific project. To create a unique, innovative and independent company. To mark the way ahead, we had a compass in our hands, we had a clear view of what we meant to achieve. Our first collection I Nuovissimi was presented in 1987: it comprised four projects by students of Domus Academy. From there we moved on to Zaha Hadid. I like to use the word “enterprise”, which we recently talked about with Francesco Binfaré, because it can mean both “business” and “adventure”. And in every adventure there are important moments. We love research, real research, and through the years “inventions” such as Gellyfoam®, the Smart Cushion, the separation of the seat from the backrest, just to name a few, have really brought about a revolution. Over time we have become increasingly aware of some of our characteristics. The way the material used to upholster each product is an integral part of the project and becomes its ideal garment. Because our models are often soft, moving bodies, which sometimes recall natural landscapes and need special fabrics that do not exist and need to be invented. We’re increasingly convinced that in the product, technological innovation should always include a hand-crafted component. Over time all these things have been brought together, built up and grown, bringing the company to the present. And we keep doing research.