Lighting these days doesn’t just consist of illuminated objects or light bodies, it is technology, involving architecture and interaction. We want to narrate all this through an interdisciplinary approach. There will be a great deal of design, first and foremost that produced by the companies, but there will also be science, art, graphic design, photography, literature and architecture. All the different facets of design, basically. We have therefore devised a sort of “city of light” with public areas and large exhibitions, curated by a multiplicity of people, including architects, curators, and interior and lighting designers. We wanted to look to the future, without neglecting our roots.
At the centre is the visitor experience, which has been reworked and improved thanks to a great deal of study and research around the subject – not least the 2,300 interviews conducted last year, in which visitors expressed their views directly. At Euroluce the layout is becoming more organic and simpler, allowing everything to be seen – we know how labyrinthine this event can be. The main public space will be curated by Formafantasma, whilst Beppe Finessi will mastermind all the cultural content. We have also worked on the new exhibition layout with Lombardini22, using software geared to better use of the trade fair spaces, guaranteeing visitors a novel and optimal experience.