All of which brings us back to Bruno Munari’s principles on methodology, adopted by the researchers to identify the key factors for change: identify the problem, break it down into smaller problems, collect data, undertake analysis, find creative solutions, recognize what materials and tools are available, and experiment. This forward-planning model is useful today for creating social enterprises that, compared with the past, are more firmly positioned in the gray area between money-making enterprises (based purely on the profit principle) and meaningfulness-making enterprises (based purely on a community approach). Hundreds of virtuous solutions are available, as adopted by Commonground, Scam, Fantin, Ferrero Legno, Atelier Riforma, Plastiz, Biova Project, ABB Building Solutions, Exar Solutions, Loccioni, Reynaldi and Ca’ Mariuccia, the companies that took part in Next Now.
Next Now is a Turin Chamber of Commerce/Circolo del Design activity and initiative programme targeted at ongoing identification and facilitation of design as a tool for generating value and innovation among local area businesses. Torino Social Impact’s goal is to support companies in leveraging design by assessing the social impact generated. So, ready to truly innovate?