The objects on sale are beautiful, not to say very beautiful, durable, not to say everlasting, created in harmony with nature and designed to be used responsibly. Their selection took two years of travelling the length and breadth of Italy. From fashion to design, from engines to beauty, culture, and leisure, most of the goods are Made in Italy, produced by companies with markedly green credentials or ones that have embarked on this path with excellent results and about which every stage of the supply chain is known. There are four floors of shops, including the first which takes Home as its theme with more than 40 partners, including Whirlpool, Valcucine, Roda, Gervasoni, Riva 1920, Rubelli, Artemide, Driade and FontanaArte, for example. All the design pieces on sale guarantee minimal levels of formaldehyde emissions as per the strictest legislation; timber from forests with balanced harvesting/planting programmes; metals and glass created as scrupulously as possible, and plastic that is either biodegradable or recyclable once surplus to requirements. Green Pea has pledged to plant a new tree for every furnishing piece sold. The top floor is given over to creative leisure, with plenty of spaces for people to stop and think, chat, tickle their tastebuds, pamper their bodies, enjoy themselves, read, learn, make plans or, quite simply, do nothing. All in all, it is an all-Italian commercial experiment bound to catch on when it comes to creating lifestyles.
We have to admit that we really like this positive and optimistic approach to doing business because it is (perhaps) the only way to save human life on our planet.
Via Nizza, 230