Does fashion exert an irresistible pull on design; or vice versa? The recent series of events that have brought Milan back to life and back on track where it flourishes best – in a series of presentations, fairs, beautifully dressed shop windows, showrooms made into temporary apartments and studios open to the public – has also shown that fashion and design increasingly share a non-specific language, enriched by a mutual exchange of codes. It is fair to say that this is not entirely new: brand extension licensing – from catwalks to tiles – was a source of both joy and sadness for many stylists at various levels during the 1980s. It is also well known that, way back in 2000, Giorgio Armani launched a “home” range, swiftly followed by other big Made in Italy brands. However, the fact that the crossover between fashion and design happens in the crossfire and blossoms between younger, more experimental and niche brands or those that are more up to speed with the sensitivities of the new consumers, reveals a market trend that marks a change in social needs. Besides which, lockdown and smart working, which seems to have become the norm, have shifted attention and investment into the domestic sphere.
This accounts for the fact that fashion brands such as Arthur Arbesser, Sunnei and Colville have decided to broaden their offering and expand into a more lifestyle-oriented market, in line with the times.
Arthur Arbesser, the Austrian stylist who has made Milan his home for the last 15 years, and where he launched his fashion brand of the same name, took advantage of Fashion Week to present his home range, Arthur Arbesser Casa. He started with textiles for the table - tablecloths and napkins available in four iconic prints from his fashion collection. “However, in April 2022, we will also make our furniture debut,” announced the stylist, who’s made no secret of his passion for design, explaining that the project responds to requests from his clients and dovetails with the timeless values of the brand.