The 2021 colors, chosen by Pantone Color Institute, are Ultimate Gray and Illuminating, a mix of colors that conveys a sense of resilience, strength, courage and positive thinking. Illuminating is a bright and festive yellow, a warm tone that is infused with the power of the sun. Ultimate Gray is a concrete and solid shade of gray that brings to mind reliable – often natural – elements that stand the test of time; a discreetly reassuring color that soothes us, favoring self-control and determination. When they are mixed together, they call for introspection, innovation and intuition, while expressing respect for experience and intelligence and urging us to think differently.
And if, in all probability, we will see it used more often in the world of design in the future, there are a number of companies and designers that have already taken on the challenge with these colors.