An innovative, independent spirit, a dreamer - but with its feet firmly planted on the ground when it comes to research, functionality and comfort, Edra is a typically Italian company – Tuscan, to be precise – with its roots in the traditional woodworking area of Perignano. Set up by Valerio and Monica Mazzei in 1987, it has continued to produce collections and iconic pieces that “live” not just in private houses but also in museums and permanent collections all over the world. Right from the start, Edra’s approach to design and manufacturing has been original, unafraid of taking new directions and deliberately timeless, in an approach in which the distinction between old and new has no meaning, while experimentation, materials research and a skilful mix of technology and top quality manual craftsmanship are fundamental. As is their relationship with designers who all, whether famous or budding, find themselves “adopted” by the Mazzei family and encouraged to imagine not the impossible but that Great Beauty that the company then ensures becomes a reality.
This is how the two icons, the Flap sofa by Francesco Binfaré and the Flower collection by the Japanese designer Masanori Umeda, came into being. They are unique objects, in terms of both conception and creation, capturing a spirit of surprise and fun, but most of all they are comfortable, welcoming, reassuring and adaptable to the different demands that arise over the day.