Anab Jain, hailing from western India and resident in London for years, is a designer, storyteller, director, futurist and speculative designer, co-founder in 2009 of Superflux. In June, she took part in the Radical Nature - the design and science of worldbuilding, which Beatrice Leanza held during the 60th edition of the Salone del Mobile in Milan.
Anab is the second moving spirit of Superflux, a transdisciplinary practice based in London that embraces the themes of technology, seeking to translate an uncertain future into a desirable present. A practice that deals with the future, and does so by conducting experiments that can influence today's choices, with the idea that the future is not a certainty, but an objective that changes continuously depending on the decisions taken today.
In addition to running the practice with Jon Arden, Anab is a lecturer at the University of Applied Arts in Vienna. She runs the course Design Investigations, in which she teaches students to ask the right questions: for Anab the meaning of doing design is about being able to formulate the right questions to ask yourself at the right time. If we take technology, for instance, it is not the ultimate goal but a tool for attaining a possible goal. With this idea in mind, Superflux designs products, installations, films and experiences as the vectors of a question that then remains with the viewer.
In tackling issues such as technological acceleration, political choices or climate change, Superflux tries to ask the right questions to stir debate and raise fundamental issues. To do this, in addition to the two founders Anab Jain and Jon Arden, the Superflux team involves multidisciplinary participation by ethnographers, researchers, architects, videomakers, sound designers and copywriters. In Superflux’s work the multidisciplinary approach becomes transdisciplinary, with the ability to fuse different skills to create visions and stories of a possible future that it then guides in the direction of a desirable future.