Salone del Mobile Milano

Salone 2019: the new adv

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The advertisement for the 58th edition of the Salone del Mobile.Milano, produced by the architect Pierluigi Cerri, builds further on last year’s, thus maintaining constant the image of the event and underscoring the advertising message.
The claim basically plays on the very many ways in which the meanings of the words can be interpreted.

Design in Concerto! references the complex, multifaceted and collective structure of the event.
The show, the exhibitions and the events in general are the result of a collective project that spreads and takes shape across the region.
It is a project born of a common, united accord, rather like conducting a magnificent orchestra.