Thought you knew all the awards categories, right? Well, think again. Awards are handed out for the best movies, TV shows, advertisements, songs, designs, restaurants, cars and clothes, not to mention the world’s most liveable cities. Someone’s always winning something. But did you know there were awards for the best culture destinations on the planet? There certainly are! The fifth edition of the Leading Culture Destinations Awards was staged in London this year on Friday, 28 September, and the recipients were destinations whose museums and historical, artistic and architectural heritage (and much, much more) make them the ideal destinations for travellers, both young and young-at-heart, seeking exciting and unusual cultural offerings.
As a concept, “travel” has always meant different things to different people. Some travel to discover new places, others to chillax, seek thrills, or find love. But more often than not, we travel to quench our thirst for culture. Modern-day travellers have obviously changed a great deal. These days they are faster, more connected, and unbelievably demanding, taking off on a relentless search for innovative, authentic and engaging experiences they can actually be part of, rather than simply observe from the outside. Which means that Tourist 4.0 expects more than ever from cities, museums, art and design galleries, not to mention hotels and restaurants, and even retail stores and shopping malls.
These new trends are what drove Florian Wupperfeld to found the Leading Culture Destinations Awards, which have been coined by the press as the Oscars for Museums, and recognise many different aspects of modern tourism. The awards celebrate the many and varied forms of global excellence.
There are three nominations per category, and all are exciting and quite remarkable: Best Exhibition, Architecture, Restaurant, Shop and Digital Experience to the emerging Cultural Destinations (one per continent); Soft Power Destinations (cultural activities, organisations and districts that have a powerful influence on their local areas); Climate Smart Awards (dedicated to institutions that have made a significant educational contribution to the climate challenge); Experiential Destinations of the year (Best lgtb, Festival, Luxury, Food, Smart, Silky Road Destination); and AVIS Traveller’s Awards (Best Art Hotel, Emerging Culture City, Cultural Nomad of the Year).
These are the winners chosen by a jury of cultural gurus from all over the world (Charlotte Colbert, visual artist, Londo); Eugenio Re Rebaudengo, entrepreneur and art collector, London); Helena Egan, travel industry leader, Helsinki; Arik Levy, artist and designer, Paris; Maximiliano Arrocet, architect, London; Joe La Placa, gallery owner and curator, London; Lisa Hilton, writer and art historian, Venice; Lutz Henke, cultural scientist and curator, Berlin; Carlo Brandelli, creative director and designer, London; Touria El Glaoui, founder of 1:54 Contemporary African Art Fair, London):
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