Created in 2005 by the Union International des Architects (UIA), World Architecture Day is a day to show appreciation for the work architects do and to celebrate some of the great global architectural works.
Architecture is incredibly important and architects have the potential to shape all of our lives through their hard work. In addition, architecture plays an essential role in planning for the future, sustaining population growth and tackling a number of social problems.
Events are held in different locations every year, bringing architects, engineers, planners and developers together to showcase their work, discuss future projects, debate current issues and plan new business ventures. During this weekend, it is possible to visit buildings that are normally closed to visitors. That means a unique opportunity to look behind the scenes of iconic buildings you can normally only see from the outside.
World Architecture Day 2018 marks the seventieth anniversary of the founding of the UIA, which was established in 1948 to unite architects everywhere. Therefore, the global organisation representing the world's 3.2 million architects launched in April a poster design competition to celebrate this edition. The winning design has become the unifying visual identity for programmes and activities throughout the world.
Poster designs must stress the theme "Architecture... for a better world!" using this exact phrase. A distinguished international Jury composed of globally renowned graphic designers Michael Bierut (USA), Trix Barmettler (Switzerland) and Sulki and Min (Korea) selected the winner among 184 posters from 62 countries from all 5 UIA Regions on the basis of clarity and power of messaging, ability to attract attention, overall artistic merit, and ease of use and reproduction.
Due to the high number of quality posters submitted, the jury decided to attribute, in addition to the First Prize, a Second Prize, a Third Prize and an Honourable Mention.
The jury awarded First Prize to Design ID No. 575 by Ana Rute Costa & Rúben Ferreira Duarte (Portugal), writing: “We like the simple message – the earth as a home, cherished by the sun. It immediately makes us feel better.” “This poster” the jury stated “conveys the “simplest, most powerful message. The world is our home, we make our homes in the world, and architecture is the means which we mediate our inhabitation”. Evoking Antoine de Saint-Exupéry and a “magical hint,” the jury appreciated the childlike execution and narrative hand drawing, which “achieves the comforting effect with childlike painting.” For one juror, this poster made him think: “Oh, I wish I would have had that idea.”
The Second Prize was attributed to Mattia Salvà (Italy) for his bright yellow poster, No. 610. According to the jury: “The poster draws attention with striking and simple forms often found in architecture. The powerful colour yellow leaves an optimistic mark and goes well with message of the guiding principle. The forms and shapes allow for a lot of room for interpretation and provoke interest. The circle could be a sun, a head of a figure or is it a maze? The theme of the poster is easily recognizable and can be applied well to the various different media. Depending on the medium, the simple forms can take on different shapes and come to life. The clear typography helps to build stability and convey a clear statement.”
The Third Prize went to Davide Folador (Italy) for project No. 527. Regarding the design, the jury observed: “The stark composition depicts a simple view, a house under the sun. We like the stark, black-and-white composition, and how the short description of the design idea is included in the design itself.”
The jury attributed an Honourable Mention to a designer from Hong Kong who registered under the name Reena L., describing her project as “one of the most accomplished executions along the 184 submissions.”