The Manifesto

The Manifesto
The Salone del Mobile explores its values, its deep-rooted connection with Milan and the companies, brands and designers that have made it a world leader. Designing a high quality, innovative and creative future.

The Salone del Mobile, which has its roots in Milan, endeavours to condense and underscore its strong points and its connections with the city, in a bid to carry forward the process of internationalisation that both have embraced, and to flag up design concepts to the design community for imminent use. Launched in 2018, the Manifesto of the Salone del Mobile.Milano is an affectionate tribute to the city, a declaration of intent geared to channelling the powers that be in Milan to work together to preserve the leadership role of both the trade fair and of the city, and attract ideas, projects and new resources. In 2019 it was amplified with a new word, “ingenuity.”

Why the Salone del Mobile is not just a trade fair.

The Manifesto has landed in China, much to the interest of the local press.
Top left, clockwise: Tang Juan, Editor of Netease; Li Sha, Design Channel Supervisor of Netease; Hu Tingting, General Manager of DesiDaily; Li Wenqian, Editor of Netease

The Salone del Mobile Manifesto - recording its values, its strong points and its particular ties with Milan - has been passed across over Germany.
Top left, clockwise: Jan van Rossem, Department director architecture, design, cars of AW Architektur&Wohnen; the Salone Manifesto found wide acclaim in the German media landscape; Heike Edelmann, freelance design critic and journalist and Thomas Edelmann, journalist, design critic and curator in Hanover; Robert Volhard, Founder and member of the board of Stylepak in Frankfurt.

The Salone del Mobile Manifesto - recording its values, its strong points and its particular ties with Milan - has been passed from hand to hand and across the seas to New York.
Top left, clockwise: Cindy Allen, Editor in Chief, Interior Design; Ken Carbone, Founding Partner, Carbone Smolan Agency; James Wagman Architects + Hudson Studio Architects; Wendy Parsons, Director of Communications, Cooper Hewitt Museum; Delegation of Chinese designers sponsored by NYSchool of Interior Design with Pam Durante, Principal, Pam Durante Interior Design and former president of ASID NY; Joseph Cephas, ASID National VP Communications

istitutional partner

Intesa Sanpaolo

official partners

Cà del Bosco
Audemars Piguet
Fondazione Fiera Milano