The Manifesto

The 2020 Manifesto

Presented at the 2018 Salone del Mobile.Milano, the Manifesto is a declaration of intent geared to channelling the forces in Milan to work together to preserve the leadership role of both the event and the city, and attract ideas, projects and new resources.

2019 heralded a new key term, Ingenuity, which was added to the previous nine: Emotion, Enterprise, Quality, Design, Networking, Young People, Communication, Culture, Milan at the Centre.

The 59th edition of the Salone del Mobile.Milano is marked by the word Beauty, described thus:
Beauty is in the eye of the beholder. Beauty can be found in people, in landscapes, in experiences, in the objects we create, and which furnish our homes and workplaces.
Our sense of beauty is as old as the history of mankind and has driven us to search for it constantly and, especially, to produce it since time immemorial. Creating something beautiful, universally beautiful, has always been the goal of the entrepreneurs and creatives who breathe life into the world of design.
The word “Beauty” – which, not surprisingly – has been added to the ten key terms in the Salone del Mobile.Milano Manifesto – infers a push towards a better future and is the driver that will allow the trade fair to strengthen and consolidate its global leadership role and the keystone that will allow us to predict the future lifestyles of the new generations.

Beauty will be celebrated and articulated in the collateral event to the trade fair, curated by Davide Rampello and held in Palazzo Reale’s Sala delle Cariatidi from 21st April to 3rd May. It is a monumental site-specific audio-visual installation, based on all the key terms in the Manifesto, as well as the latest one.

Istitutional Partner

Intesa Sanpaolo

Official Partner

Cà del Bosco
Illy
S.Bernardo
Audemars Piguet
Fondazione Fiera Milano
Alitalia