Salone del Mobile Milano


The Future of Design? La Rinascente seeks (and finds) it at SaloneSatellite


This edition marks the sixth anniversary of the partnership between SaloneSatellite and Rinascente, which throws open the doors of its Design Supermarket to 9 new talented designers from 3rd October till Christmas.

SaloneSatellite has always been a testing ground for and a hotbed of talents under 35, hugely creative young designers, well equipped to leverage the tremendous potential offered by current technological and digital advances, prepared to take risks while focusing on research and experimentation yet without ever losing sight of traditional craftsmanship and the origins of design. Rinascente has scoped this new generation of designers and picked out the rising stars most deserving of concrete opportunities for interface with the wider public.

The 12 extremely select products will be on show and on sale at the Design Supermarket from 3rd October to 25th December, all distinguished by the makers’ use and treatment of materials and their attention to the environment, and by their eclectic, simple and positive charge. Their creators are: Stefano Carta Vasconcellos (Italy), Winner of the 2018 SaloneSatellite Award, Mauro Baronchelli (Italy), Visser + Meijwaard (Holland), Nöme (Russia), Kenkö (Germany), Valentina Zuendel (Italy/Austria) and Alizarina Studio (Italy).

The selected products place huge importance on the quest for new solutions, both tangible and intangible, always intelligent and sometimes poetic, inspired by traditional craftsmanship and ancient materials that can inform a better future because they remind us of our origins. A plethora of chairs, tables, lamps, trays and vases, fitness equipment and everyday and decorative objects will be on display, all deriving from simple intuition and actions and marrying technology, craftsmanship and emotion.

SaloneSatellite & Rinascente