The 4th edition of Salone del Mobile.Milano Shanghai is coming soon

From 20th to 22nd November at the SEC Shanghai Exhibition Center the spotlight will be on the Salone del Mobile.Milano Shanghai.

The presentation of this fourth edition to some 400 well-known architects and interior designers, real estate promoters and sectoral professionals, took place during the now traditional Red Night, held in the atmospheric and contemporary setting of the MIFA 1862 Theatre, an ancient shipyard restructured and converted into an Art Centre to a design by the acclaimed architect Kengo Kuma. Guests were welcomed to the building, which was bathed in Salone red light for the occasion, and spent an evening savouring the emotional connection between East and West created by such a unique event.

The theme of the event was THE URBAN THEATRE, paying a tribute to the partnership between Salone del Mobile and La Scala, the most renowned theatre of the world. Thus, the night was a sprawling, interactive and immersive experience of the Italian and Chinese performing arts. Traditional theatre shows are a passive affair: on the contrary, during the Red Night, the wall which usually separates both physically and verbally the performers from the audience was torn down. The event venue was turned into a vast world that the guests could explore and interact with. A dreamlike retelling of the tale of the two cities, meshing Chinese and Italian aesthetic with astonishing dance performances, engaging music, physical theatre, magic interaction and immersive digital installations across the rooms. Invitees built their own journey from an original vision, filled with personal moments that only they could discover and then share with others. Everything was a powerful emotion.

All the latest information on the upcoming edition was unveiled over the course of the evening: 128 exhibitors – including 23 new brands that will swell the number of exhibitors further – will set out their very finest products over 7,979.50 net m2 of exhibition space, guaranteeing a full immersion experience in the value and originality of Made in Italy. In order to respond more effectively to the demands of a changing market and demand from increasingly evolved and knowledgeable Chinese consumers seeking a virtuous mix of Made in Italy quality, design and innovation, the range of goods on offer at the trade fair this year will have more of a contemporary bias, with 80 companies in the Design category (products that encapsulate functionality, innovation and a clear hallmark of style) and 36 top brands in the xLux category (products that are a balance of classical elegance and modern appeal).

The Salone del Mobile.Milano Shanghai also provides an opportunity to take stock of the sector and its progress, and promote new relationships that will give concrete support to the synergic development of the furnishing sectors in Italy and in China and generate opportunities for cultural debate, inspiration and training. The Master Classes are there to do just this, with their successful programme of meetings, discussion and reflection led by three internationally acclaimed Italian architects Rodolfo Dordoni, Patricia Urquiola, Ferruccio Laviani in conversation with an equal number of gifted Chinese architects: Li Hu, Zhao Yang, Chen Fei Bo. The contemporary story of excellent Italian savoir faire will be offset by the experience of the Chinese designers, who are making great strides in innovation and quality in order to come up with original products and new housing models for China over the coming years. In this perspective, the synergy with the Italian design system can provide an effective instrument of differentiation within the context of an increasingly competitive market.

Another opportunity for reflection will be provided by SaloneSatellite Shanghai, making its return laden with expectation and featuring talented designers under 35, allowing young designers and students at Chinese universities and design schools a chance to showcase their projects. A jury of sectoral professionals will assign prizes for the top three projects as part of the SaloneSatellite Shanghai Award, and their designers will be invited to take part in the 2020 edition of SaloneSatellite in Milan.

To commemorate the 500th anniversary of the death of Leonardo, the Salone del Mobile.Milano will pay homage to the eclectic Italian Renaissance genius also in China with an installation that celebrates his work and his legacy to the art of design and savoir-faire, a theme that is more fundamental to the world of design than ever before. DE-SIGNO. The art of Italian design before and after Leonardo is an atmospheric narration of the genius of Leonardo da Vinci and his links to contemporary Italian design. With this initiative, too, the Salone del Mobile is reaffirming the importance of the cultural exchanges that take place today and which have done so in the past between Italy and China.

For the first time ever, visitors will have a chance to buy products from the official Salone del Mobile.Milano merchandising range, encapsulating the quality, functionality and creativity that has always set Italian design apart.

Institutional Partner

Intesa Sanpaolo

Official Partner

Cà del Bosco
Illy
S.Bernardo
Audemars Piguet
Fondazione Fiera Milano
Alitalia