Federlegno Arredo Eventi, the company that promotes the Salone del Mobile.Milano, is organising the first event dedicated to the real estate sector in China, from 13th to 14th June at the International Arts Design Center (iADC) and its Design Museum.
These days, Chinese professionals are well aware of the value of Italian design, acknowledging Italy’s leading role in this sector. Equally, Italian design can be not just an effective instrument of differentiation within an increasingly competitive market, but also and especially, a source of inspiration for designing new Chinese housing models in the near future.
There is, therefore, a growing need for Italian companies to learn, understand and take on board the dynamics of China’s contract sector, in order to tackle development trends and exploit opportunities for gaining a market foothold to the full.
The Real Estate Design Forum is designed to be an opportunity for learning and dialogue. The themes of the many group sessions (master classes, seminars, round tables) will be geared to developing the sector in China. Their curator is Dr. Li Xiangning and the speakers will be: Aldo Cibic, architect; Yanfei Shui, co-founder Natural Build; Meng Fanhao, co-founder and chief architect Gad • Line + Studio; Hao Dong, co-founder Crossboundaries e Billy IP, principal at Woods Bagot; Song Zhaoqing, founder and architect Lacime Architects; Oscar KO, co-founder Interval Architects; Liu Xiaodu, co-founder Urbanus; Alfonso Femia, architect.
There will also be opportunities for one-on-one meetings between the Italian companies and major local players, intended to encourage the development of real partnerships between the Chinese giants and the Italian manufacturers.
Among the Italian companies lined up to take part in the Forum so far are: Aston Martin, Atmosphera, B&B Italia, Cantori, Capital, cc-tapis, Clan Milano, Formitalia Luxury Group, Foscarini, Gessi, Italian Creation Group, Lema, Lualdi, Maxalto, Miniforms, Somma 1867, Tabu, Technogym, Teckell and Tonino Lamborghini Casa.
Further information and the agenda are available at www.realestatedesignforum.it