New narratives and exhibition spaces

Salone del Mobile.Milano: new narratives and exhibition spaces

Ingenuity, vision, innovation, sustainable excellence and emotion sum up the of the 58th edition of the Salone del Mobile.Milano which is even more global, inclusive and in dialogue with the city, the institutions and the creative and productive furnishing system.
2019 sees the incorporation of a new word into the Manifesto: “Genius”, in the sense of intelligence as the driver of creativity, sense of talent, brilliance in doing and thinking. These gifts are characteristic of the companies represented at the Salone, which the designers working with them develop on an ongoing basis and which the roots on which the manufacturing system is founded have transmitted and succoured.

More than 2,400 exhibitors along with 550 young designers at SaloneSatellite are the protagonists of this edition.

The Salone Internazionale del Mobile and the International Furnishing Accessories Exhibition cater to many and varied aesthetic tastes: xLux (with a larger area), Classic and Design: the stars are increasingly innovative products that respond perfectly to the changing contemporary social structure, the consequent rapid changes in the furnishing market and the individual demands of each and every client.

Another new development for 2019 is the Workplace3.0 extensive and crosscutting exhibition format, inside the Salone Internazionale del Mobile pavilions, as has been the case for many years with the International Furnishing Accessories Exhibition. This new exhibition format is geared to better illustrating the evolution of the workplace, which has now become a hybrid space, ripe for professional interaction and engagement with other day-to-day activities.

Also making its debut is S.Project, a crosscutting exhibition format that acts as a magnifying glass for decoding and reflecting on the latest interior design product and design strategies. A multifaceted space in which the keywords are multisector, synergy and quality.

Euroluce, now into a bumper 30th edition, is showcasing integrated and smart lighting. The keywords for this edition are experimentation and technological innovation, sustainability and aesthetics.

SaloneSatellite, now in its 22nd edition, focuses on the crossover between different spheres and vocabularies. The topical and cultural theme proposed to the 550 talented young designers involved is FOOD as a DESIGN OBJECT. Because food is a product on the same level as others, which have always evolved from creativity and human need.
The SaloneSatellite Award is now into its tenth year. The prizes are assigned by an international jury of leading design figures from around the world – chaired by Paola Antonelli (Senior Curator of the Department of Architecture and Design at MoMA and curator of Broken Nature, the XXII Triennale di Milano) – which selects the 3 most outstanding products submitted.

Istitutional Partner

Intesa Sanpaolo

Official Partner

Cà del Bosco
Audemars Piguet
Fondazione Fiera Milano