This will be the fourth edition of Italian Design Day, the annual themed event promoted by the Italian Ministry of Foreign Affairs and International Cooperation, also known as the Farnesina, in partnership with and supported by the Italian Ministry of Cultural Heritage and Activities and Tourism. The event was originally scheduled for 20th March, but had to be postponed due to the global pandemic, and is now taking place in virtual form.
Some 100 global ambassadors of Italian design and creativity will join in, including Marva Griffin, curator and founder of SaloneSatellite, invited to take part at the Italian Cultural Institute in Buenos Aires.
The wealth of events has been organised by the network of Embassies, Consulates, Italian Cultural Institutes and ICE trade agency offices abroad – a total of 100 offices worldwide.
The theme for this particular edition is Drawing the Future. Development, Innovation, Sustainability, Beauty: subjects closely bound up with the proactivity of Italian design and the entire Made in Italy system, and their ability to envisage original development scenarios while maintaining the focus on improving life and safeguarding the planet. It is an extremely topical theme, given the global health crisis.
Moderated by the journalist Gabi Lopez, the theme of the Argentinian event featuring Marva Griffin as the ambassador is Italian Design: from the perspective of young Argentinian designers. Francisco Gomez Paz, Cristian Mohaded, Federico Varone and Federico Churba, all former SaloneSatellite participants, will discuss not only their personal experiences, but also ideas and thoughts on Made in Italy design.