The press conference for the 58th edition of the Salone del Mobile at the Triennale di Milano, was the harbinger of much important news. From the addition of a new term to the Manifesto launched last year to new exhibition formats at Workplace3.0 and S.Project, two great installations dedicated to Leonardo in the city and at the fairgrounds and a three-year collaboration with the Teatro alla Scala Foundation.
There was also a great crowd of invitees. The Mayor of Milan Giuseppe Sala reaffirmed the city’s link with the Salone and its finely honed ability to interpret the spirit of Milan and to lay itself open to new things with pragmatism and originality. Stefano Boeri emphasised the importance of the dialogue with the Salone as a hub of experimentation and research into design. Emanuele Orsini confirmed the positive results seen by the sector. Minister Alberto Bonisoli looked forward to an ever-stronger Salone with the power to promote design all over the world.
Claudio Luti then touched on three crucial issues for maintaining the event’s leadership position: nurturing creativity, increasing connections and creating a system. He also announced the new exhibition formats for the 2019 edition, responding to the demands of a growing and evolving market. Workplace3.0 will become more widespread and crosscutting, while S.Project is being launched as a new multipurpose space devoted to design products and decorative and technical interior design solutions.
Lastly, the President of the Salone del Mobile discussed the new word that is being integrated into the Manifesto: genius, i.e. the ability to create and think in a way that will trigger fresh ways of looking at the world and coming up with brilliant and effective solutions. This is a talent that the companies and designers that are the protagonists of the Salone possess and are constantly developing and which, symbolically, they have inherited from Leonardo, to whom the Salone is dedicating two great events, curated by Marco Balich and Davide Rampello.
Two videos, by Steven Holl and Neri&Hu and by James Bradburne and Alexander Pereira, will be testament to the international nature of the Salone and to the close relationship between design and art. The conference culminated with the announcement of a three-year partnership between the Teatro alla Scala and the Salone, born of the desire to share common values, with the dual aim of promoting the talent of the Filarmonica della Scala and allowing the design community an opportunity to be involved in a unique experience.
Date and hour
11:00 - 13:00