SaloneSatellite cast the spotlight on the south of the world: Africa and Latin America are two vast powerhouses of creativity and design, whose names conjure up geographies resonating with memories of ancient and noble civilisations. However, they are also embedded with many unique cultures. The exhibition “AFRICA & LATIN AMERICA Rising Design / Design Emergente” was the brainchild of Marva Griffin and aimed to disclose these many signs and meanings, taking us on a journey that changed how we perceive and view design. The Latin America section was put together by Fernando and Humberto Campana, whilst the Africa section was created by Hicham Lahlou, all of whom share the same in-depth insights into their respective regions,

      The exhibition set the scene for SaloneSatellite 2018. In a deliberate effort to avoid duplications and rankings among the offerings of the protagonists of the SaloneSatellite, the thirty-six designers and design practices selected by the curators appeared in videos. Each sent in a message urging visitors to ponder the meaning of identity and belonging in the world of design. The result was a cultural legacy that developped of its own accord, nurtured by people who may or may not still live in their homeland. What emerged is cultural heritage, understood as a knowledge tool, built of influences and specifics, that manifests itself quite unintentionally, even when one no longer lives in one’s own place of origin. When this finds its outlet in design, becoming bound up with the universal culture of design, it becomes a finely tuned instrument for communication and for innovation.

      Africa

      Hicham Lahlou


      Marva Griffin invited me to curate the African side of the video exhibition "AFRICA & LATIN AMERICA Rising Design / Design Emergente", an opportunity for which I am truly grateful.

      My idea was to create an homogeneous mix of emerging young African and affirmed designers who have already gained something of a foothold, both within the continent and internationally. This allows the story of rising and emergent design to be told through the showcasing of more than one generation of talented people from all four corners of a continent that is a true melting pot of many different creative hubs, a continent of colours, music, diversity, creativity and thousands of different languages. In my opinion, when we talk about design and art in general, we are not talking about a single Africa. I’ve had the opportunity to explore many pockets of the continent in order to meet its creators, who constitute a great big family of iconic designers, artists, singers … that I’m really proud to be a part of. What I can say is that every part of Africa has its own raft of creative and cultural patrimonies, which, in the end, converge into one single melting pot.

      Latin America

      Fernando and Humberto Campana

      We felt very honoured by Marva Griffin's decision to entrust us with the selection of designers for the Latin America side of the video exhibition AFRICA LATIN AMERICA Rising Design / Design Emergente, which for all sorts of reasons has triggered a lot of emotions. First of all because, in our own minds, as children Fernando thought of himself as African and Humberto as Indigenous Indian, and we will never forget how we felt when we were chosen. It was a moment of extreme joy mixed with pride and gratitude. We believe that it is very important to support future generations.

      Our design translates what Brazil means, and our Afro Latin roots are part of it. Understanding this dimension has allowed us to choose a creative system that lets us explore the working skills of our continent from a particular perspective. We have taken great care in looking into the materials used and we are happy when we see how the different qualities are woven together, incorporating natural inspiration. It has also helped us understand the morphology of what could be developed in the future. We have always seen sustainability as a fundamental means of expression and recycling as a many-layered concept. An important part of this is the awareness of the social dimension.

      In terms of our experience, we wanted to channel a particular message to those we have chosen to work with. We want to create beautiful design with a powerful conscience, but we also want to be part of passing on the passion of creation, development and manual skills. No doubt the technology of the future will be able to replicate human skills with even greater precision, but this will leave a yawning gap. The passion to learn, to create, to be vulnerable, because fear will always assail you when it comes to presenting new ideas. These are the things that matter and this is what has sharpened our focus. We put a tremendous amount of thought into what we do and we wanted to give a small something back to everyone with the ability and sensitivity to share a design that is liquid. Only fluid elements can permeate and trickle into the most unexpected corners of cold hearts. It is our job to try to warm them up.

      Date and hour

      17 - 22 April 2018
      09:30 - 18:30

      Location

      PAVILION 13-15 - FIERA MILANO, RHO

      istitutional partner

      Intesa Sanpaolo

      official partners

      Cà del Bosco
      Illy
      S.Bernardo
      Audemars Piguet
      Fondazione Fiera Milano
      Alitalia