Digital technology creates imaginary worlds, shows off non-existent spaces and objects, makes for very speedy interchanges and constant communication. It all seems ephemeral, Intangible, unreal almost. The reality, however, is different. The digital world exists, employing staff, taking up space, using up energy, requiring training to be understood and time to be a product.
From 9th September 2021 to 22nd January 2022, the Osservatorio Fondazione Prada is hosting the exhibition project Sturm&Drang curated by Luigi Alberto Cippini (Armature Globale), Fredi Fischli and Niels Olsen (gta exhibitions, ETH Zurich), which explores the hidden side of Computer-Generated Imagery (CGI) - the process of creating static and dynamic images by means of imaging software. The exhibition is the third chapter in a two-year collaboration between gta exhibition and the Prada Foundation.
The exhibition is geared to rendering the complex production processes and everyday implications of software modelling and digital images visible. Digital images invade spaces far beyond their tradition field of application, such as film advertising and gaming. Digital imagery is now very widely used, from ordinary social networks to spheres ranging from architecture to engineering, science, medicine, law courts and military defence.
What lies behind the creation of digital imagery? Who are the digital craftsmen? What software do they use, where do they work, how do they work and how do they stay up to speed on the tools they need? Sturm&Drang focuses on these and other questions, attempts to get to the bottom of them and uncover layers that often remain hidden, but which are all part of the productive and creative process of every single digital image or video. The exhibition doesn’t focus on the end product or linger on specific works but uses real and fictional spaces designed by Aramature Globale to illustrate what lies on the other side of the screen, discussing the economics and the production of content.