The digital ecosystem and the new rapid prototyping and laser cutting tools are turning design into an increasingly “open” and collaborative process. The new technologies and the advent of fab labs have enabled consumers to be involved in creation and production, underscoring the concept of design as a source of curiosity, inspiration and participation, even for the untrained.
What is known as the Third Industrial Revolution, which has triggered the rise of makers – the new digital artisans – cleverly combines tradition and innovation, setting up a virtuous circle between manual skills, the rehabilitation of ancient techniques – often very closely linked to specific places – and the new technologies and industrial production.
People recognise the value of uniqueness, quality and attention to detail in these products, as well as their strong local roots. Accessories, furniture and furnishing thus become one-offs, unique objects that are highly sought-after and aspirational because they have a story to tell.